Each website is unique, and it is essential that an SEO specialist is able to think critically about what will impact sites search engine ranking. We expect our SEO specialist to compare our clients’ campaigns with that of their competitors and determine what made them successful, or fall short and what can be done to improve it.

DEVpros SEO specialists have a comprehensive understanding of the steps that need to be taken and how they will be prioritised.

Comprehensive relevant keyword research is essential for a successful ranking. Our SEO specialists will understand that they need to stay on top of Google’s search algorithm to ensure progress.

Analytics is the core of SEO and how we measure success. Each portion of an SEO campaign will be measured and the SEO specialist will read and interpret the data. Using this data, they will be able to take action to ensure ongoing success.

Our SEO specialists are practiced in evolving environments where they will advise a client and assist them in key decision making. A thorough understanding of how Google examines websites enables our SEOs to make fast and effective decisions.

The ability to correct the course of strategy that is not working is equally important and a strong SEO will be able to advise changes and take action.

Understanding that search engine optimisation is content driven and being able to cater to that is not an easy task. We engage specialists that are able to tailor content to the search engine and the clients’ specific needs.

SEO specialists don’t have to be web designers, but they do need to have a clear understanding of how web design and SEO strategy complement each other.

A good SEO will ensure that the client understands the strategy and communicates when results are to be expected given the plan.

Our SEO’s manage a large amount of data, keywords, broken links, duplicated pages, backlinks, content and more and the only way they make this manageable is through the effective use of technology. There are many platforms to conduct this however it is broadly broken down into four areas:

• Research: Tools that help you analyse competitors, keywords, backlinks, and more to find opportunity gaps and develop a solid SEO strategy (e.g. keyword planners).
• Optimization: Technology that helps you understand how you’re doing and tells you how to improve based on specific benchmarks (e.g. content optimization platforms and speed analytics tools).
• Monitoring: Platforms that monitor your SEO performance (e.g. rank tracking technology).
• All-in-one: Tools that combine the three functionalities into a single place.

There is a direct correlation between SEO and content and it is essential that an SEO specialist assists the client in producing relevant content that companies and people will want to link to. This will provide more value.

Are experienced in working with in-house marketing departments.

Have extensive experience working with multinational companies.